Election ballot form - interity matters

Why Integrity Matters

If you say what you believe rather than spouting a party line your message has integrity and credibility – people can always tell the difference

In the aftermath of the last local government and European election results – described by many as an earthquake – I was struck by a comment from Lynne Featherstone who said “I think that all of us have got to the point where we are so guarded, so on-message that we seem to have lost some of our humanity”.

Indeed, it is noticeable that when politicians leave office they tend to feel much freer to be themselves and express their personal views … they become far more engaging.


This has implications beyond politics. Whenever people seem to be spouting a party line they come across as bland, mechanical or unconvincing. Often we find ourselves unimpressed, indifferent and unmoved.

On the other hand, we can have almost too much emotion. Where there is a desire for quick results and people put on an act to create an impression, they come across as shallow or insincere. And often brittle too – unsettled and put off their stride if challenged.

There is a big difference between putting on a show – a studied performance – and the credibility that comes from being who you are – having personal presence and authenticity.

Well tempered

I cherish an image given to me by an engineer client some years ago. He compared the process to tempering steel. If you want to make a very sharp blade, you plunge the hot steel into cold water quenching it very quickly. You can achieve a sharp edge, but it is brittle. However, if you want to create a flexible durable blade, you don’t rush it. You temper the steel slowly in warm oil.

We are inclined to trust people who are ‘well tempered’ – with whom we feel that what they think, what they say and what the do are in alignment. This integrity enables people to be confident in what they stand for. It is what makes it easier to work well with others and it is ultimately the basis of trusted leadership.

Jo Ouston